Alabama Website Design, Development, and Hosting » copy http://evenparsolutions.com Fri, 03 Feb 2012 04:39:59 +0000 en hourly 1 http://wordpress.org/?v=3.3 Three Steps That Guarantee Every Word of Your Copy Gets Read http://evenparsolutions.com/three-steps-that-guarantee-every-word-of-your-copy-gets-read/ http://evenparsolutions.com/three-steps-that-guarantee-every-word-of-your-copy-gets-read/#comments Tue, 28 Apr 2009 18:35:20 +0000 Tony Oravet http://evenparsolutions.com/?p=745 Dave Navarro, who writes for Rock Your Day and The Launch Coach wrote a great article for Copyblogger on how to make sure that all of your copy gets read.

Get someone to read every word? Isn’t that impossible these days?

It’s not impossible if you put your mind to it. Really.

If you want to get visitors to stop what they’re doing, give you their undivided attention and take the immediate action you desire, then grab the closest pen you can find and start taking notes on these three proven copywriting techniques the pros use every day.

For those of you who are not designers, developers, or copywriters, “copy” is the written content for your design project….in our case….a website.

Below are three steps that will help guarantee that every word of your copy will get read.

1. Lead With A Intensely Powerful Promise

2. Use Benefit-Driven Details To Establish Credibility

3. Leverage Readers’ Pain (Or They Will Ignore You And Click Away)

Read about the 3 steps that will guarantee that every word in your copy will be read.

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