Lifehacker: Shift+Refresh Is Like the Restart Button for Web Sites

Get someone to read every word? Isn’t that impossible these days?

It’s not impossible if you put your mind to it. Really.

If you want to get visitors to stop what they’re doing, give you their undivided attention and take the immediate action you desire, then grab the closest pen you can find and start taking notes on these three proven copywriting techniques the pros use every day.

For those of you who are not designers, developers, or copywriters, “copy” is the written content for your design project….in our case….a website.

Below are three steps that will help guarantee that every word of your copy will get read.

1. Lead With A Intensely Powerful Promise

2. Use Benefit-Driven Details To Establish Credibility

3. Leverage Readers’ Pain (Or They Will Ignore You And Click Away)

Read about the 3 steps that will guarantee that every word in your copy will be read.

Web design has come a long way since its beginning, especially in terms of styling. Take a look at a website from 10 years ago and compare it to one from today. The differences are enormous. One of the major changes you will notice is the background. Today, backgrounds are one of the core features that determine how visually interesting a website is.

Here is an example:

We Are Not Freelancers

WeArenotFreelancers.co.za was created by brothers David and Marc Perel of Obox-Designs based in Hout Bay, Cape Town, South Africa.

We Are Not Freelancers

See More Backgrounds In Web Design Examples and Best Practices at SmashingMagazine.com