Having a sharp and user friendly website is a must in today’s marketplace. In order to gain recognition for your brand or to be taken seriously as a business, requires a great web presence. For out of town visitors, having a website that showcases your business and its services is a must. Just the other day, we were looking for a specific service in our hometown, and without knowing it, we started narrowing down our choices by 1) Did the company have a website, and 2) Was the website user friendly, provide the information we needed, and was it well designed. As we thought about this, we realized that we were conducting a usability test against ourselves. What do people want to see when they search for a business on the web? They want to see a well designed and informative website, one that is very user friendly, and allows them to find the information they need as quickly as possible. Let’s face it, without a web presence in today’s market place, business will become slower, maybe even non-existent.
So the question is, How do we expose our website?
Freelance Switch said it best! Add a blog!
We all know that search engines love content. Guess what? Blogs all are about content. Let’s use this to our advantage when creating a website for our business. Imagine if you had a small five page website with the typical about us, services, and contact us pages. That content becomes static over time and less interesting to the average viewer. Now, add a blog to that website, you have created an endless supply of potential content. Over the course of a few years, if you were to publish a few blog posts a week on specific topics geared towards your industry, you would have hundreds of blog posts with very rich and relevant content. This, along with having a sharply designed website, will draw more search engine traffic than that other website you had, giving your business a much stronger web presence that you could have ever had with the static website.
Remember one thing, a website without content is like a business without services, no one will come.
CONTENT IS KING!!
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