Having a sharp and user friendly website is a must in today’s marketplace. In order to gain recognition for your brand or to be taken seriously as a business, requires a great web presence. For out of town visitors, having a website that showcases your business and its services is a must. Just the other day, we were looking for a specific service in our hometown, and without knowing it, we started narrowing down our choices by 1) Did the company have a website, and 2) Was the website user friendly, provide the information we needed, and was it well designed. As we thought about this, we realized that we were conducting a usability test against ourselves. What do people want to see when they search for a business on the web? They want to see a well designed and informative website, one that is very user friendly, and allows them to find the information they need as quickly as possible. Let’s face it, without a web presence in today’s market place, business will become slower, maybe even non-existent.
So the question is, How do we expose our website?
We all know that search engines love content. Guess what? Blogs all are about content. Let’s use this to our advantage when creating a website for our business. Imagine if you had a small five page website with the typical about us, services, and contact us pages. That content becomes static over time and less interesting to the average viewer. Now, add a blog to that website, you have created an endless supply of potential content. Over the course of a few years, if you were to publish a few blog posts a week on specific topics geared towards your industry, you would have hundreds of blog posts with very rich and relevant content. This, along with having a sharply designed website, will draw more search engine traffic than that other website you had, giving your business a much stronger web presence that you could have ever had with the static website.
Remember one thing, a website without content is like a business without services, no one will come.
CONTENT IS KING!!